The Salesman That Never Sleeps
“Well, I have a business but I don’t really need a website. I have a facebook page.”
Give or take, any person within the web design business has heard this type of reply at least once. But guess what, unless you’re not interested in growing your business, you really do need one!
As the world plunges into the boiling digital pool, any business of any size, HAS to keep up and stay relevant. Otherwise, the odds of becoming a dinosaur are remarkably high (and we all know what happened to them). These days, having a website means a lot more than just selling your products or promoting your services.
Still unsure about why you should get yourself a website? Well, here are 7 reasons why:
1 – Everybody else is doing it
Sounds like a follow-the-leader-Simon-says type of a reason, huh? But look from this perspective – if you don’t have a website then there’s absolutely nothing stopping potential clients to search and find your competitor’s website instead. Which means they’ll buy their products, not yours. More than ever before, a consumer googles and researches online when looking for something. If your business can’t be found on the web, customers will certainly take their money somewhere else. So, keep up with the pack and spruce up your digital flair!
2 – It’s expected!
It’s 2019, guys and girls. Any company under the sun has a website these days, so I dare you to keep a straight face while telling a client in 2019 that your company doesn’t have a website. Access to information is almost too easy and instantaneous. Anybody can pop-up a laptop or jump on the phone and simply search for something. No one is going to take your business seriously if you don’t have a website with relevant information.
3 – Showcase what you have to offer
Having your own digital presence will allow you to display what you have to offer and why customers should do business with you and not your competition. Make sure your product images and videos truly make an impression. Like on a physical shop, you care what your storefront looks like. A website shouldn’t be different. Doll up and start selling!
4 – Social cred
Having a website alone doesn’t fix the problem. Actually, that’s just the tip of the iceberg when starting to think ‘digitally’. Credibility is an absolute key to affect and steer a consumer to choose one product over the other. 90% of consumers stated that online reviews influence their buying decisions. While you cannot fully control what’s being said about your business on Yelp or others, you HAVE to at least maximize the exposure of your own customer’s experiences. Let your happier clients fly the flag for you. And make sure you always include a nice testimonial section to impress potential visitors and induce them to engage.
5 – Control what’s being said
Social media channels are vibrant and packed with information, being shared and respawned a zillion times. Unfortunately, there’s no way to control what is being said about your own business but having a website allows you to at least harness your narrative, and start influencing the public perception of your brand. Find the right voice and tone to express your brand’s personality and reach out to your specific crowd. Link all your social media channels to your website and don’t underestimate the power of blogging! Share your passion for your business with your audience and stay true to what you stand for.
6 – Let Google know you exist
Googling is equivalent to searching. Recent studies disclosed that 81% of consumers research online before making a purchase. This is valid for any type of product, not necessarily only online sales. Could be a house, a car, a pair of shoes or finding a nice resort to spend your summer vacation. Maximize the odds of showing up on Google by setting up proper SEO on your website, using the right keywords and the right strategy to make it happen. If Google can find you, everyone else can.
7 – The New York syndrome
New York: the city that never sleeps, right? Well, let’s transpose that to websites and marketing. Wouldn’t it be nice to have a salesperson that never sleeps, never takes a day off, never asks for a raise and doesn’t mope about sunny vacations? Well, shift the way you think about websites as something more than a digital face for your business. It can and should be a sales machine, a lead magnet and an ambassador to your brand.